The company was co-founded in 1989 by Sir Charles Dunstone and Julian Brownlie, who put £6,000 into the company from their savings.Guy Johnson of NEC UK became the third partner at the company, later taking up the role of Logistics and Distribution director. In 1990, Dunstone brought in his school friend David Ross, a chartered accountant, who became Chief Operating Officer in the same year.
In January 1999, the company bought Tandy's operations in the United Kingdom for £9 million. In July 2000, Carphone Warehouse issued an IPO. In July 2001, Johnson sold the majority of his stake and retired. Carphone Warehouse bought Opal Telecom in November 2002.
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In 2003, Ross started to step down from the COO role. In July 2005, he became deputy chairman. On 10 October 2006, the Carphone Warehouse announced that it would purchase the Internet access business of AOL in the United Kingdom for £370m. Also in that month, it was announced that Geek Squad would be launching in the United Kingdom, in a 50/50 joint venture between Carphone Warehouse and Best Buy.
In May 2008, Best Buy agreed to buy a 50% share in Carphone Warehouse's retail business for £1.1 billion, to launch the Best Buy Europe joint venture, named CPW Europe. Best Buy and Carphone Warehouse also opened joint venture stores in the United States.
Ross, by now a non-executive director, resigned from the board in December 2008.
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